Privacy policy

Last updated: June 30, 2026

1. Privacy Policy

   
   

   The After Dress operates this website and store to provide you with a dress hire service (the "Services"). Our store is powered by Shopify. This Privacy Policy explains how we collect, use, and protect your personal information when you use our Services or communicate with us. By using our Services, you acknowledge that you have read and understood this Privacy Policy. 

   
   

   Personal Information We Collect

   
   

   We may collect the following information depending on how you interact with us: 

   • Contact details including your name, address, phone number, and email address.
   • Payment information including payment card details and transaction information.
   • Account information including your username, password, and preferences.
   • Order information including items you browse, hire, or return.
   • Communications including messages you send us, such as customer enquiries.
   • Device and usage information including your IP address and how you interact with our website.

   
   

   How We Collect Your Information

   
   

   We collect your information in the following ways: 

   • Directly from you when you place an order, create an account, or contact us.
   • Automatically through our website via cookies and similar technologies.
   • From Shopify and other service providers who help us run our store.

   
   

   How We Use Your Information

    

   We use your personal information to: 

   • Process and fulfil your orders, including arranging delivery and returns.
   • Manage your account and communicate with you about your orders.
   • Send you marketing emails, which you can opt out of at any time.
   • Keep our website secure and prevent fraud.
   • Comply with our legal obligations.
     
     

     How We Share Your Information

     
     

     We may share your information with: 

     • Shopify and other service providers who help us operate our store, process payments, and arrange delivery.
     • Delivery and logistics partners to fulfil your orders.
     • Third parties where required by law or to protect our legal rights.
     • We do not sell your personal information. 

     
     

     Relationship with Shopify
     
     

     Our store is hosted by Shopify, who process your information on our behalf to provide and improve our Services. To learn more about how Shopify handles your data, visit the Shopify Privacy Policy at privacy.shopify.com. 

     
     

     Third Party Links

     
     

     Our website may contain links to third party websites. We are not responsible for the privacy practices of those sites and recommend you review their own policies.

     
     

     Security and Retention

     
     

     We take reasonable steps to protect your personal information. We retain your information for as long as necessary to provide our Services, comply with legal obligations, and resolve any disputes.

     
     

     Your Rights

     
     

     As a UK customer, you have the right to: 

     • Access the personal information we hold about you.
     • Request we correct inaccurate information.
     • Request we delete your information.
     • Object to or restrict how we process your information.
     • Withdraw your consent at any time where we rely on consent to process your data.
     • Receive a copy of your information in a portable format.

     To exercise any of these rights, please contact us via our contact page. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

     Changes to This Policy 

     We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date.

     Contact

     If you have any questions about this Privacy Policy or how we handle your data, please contact us via our contact page.